What are rating scale questions?

Detractors: These are people who give a score of 0-6. They are the ones who are more likely to churn because they are dissatisfied with your products.
Neutrals: These are customers who respond with a 7 or 8. They are satisfied, but not too overtly invested in your products. They might move to a different brand if they find a better product.
Promoters: These are customers who give you a rating of 9 or 10. They are extremely happy with your offering and are likely to recommend your products to their friends and family.

Rating scale questions let respondents rate their experience or opinion—like satisfaction or likelihood—on a structured scale (e.g., 1–5, 1–10, or 'Strongly disagree' to 'Strongly agree').

Why use different types of rating scales?

Different scales—like Likert, semantic differential, or numeric—allow you to tailor the question format to your survey goal, making it easier to capture precise, meaningful feedback.

How do I choose the right scale length?

Decide based on how nuanced your feedback needs to be—shorter scales (1–5) are simple and quick, while longer scales (1–10 or 7-point) offer richer detail, with the tradeoff of slightly more effort from respondents.

Can rating scale surveys still feel personal?

Absolutely—especially with SurveySparrow! Easily create conversational and visually engaging scales that encourage honest responses without overwhelming your audience.

Survey & Feedback

50+ Rating Scale Questions to Make Your Surveys Engaging