What exactly is an eCommerce survey?

An eCommerce survey is a set of targeted questions you ask shoppers—via pop‑ups, emails, or in‑site widgets—to collect direct feedback about their experience. These can be quantitative (e.g. 1‑10 rating scales) or qualitative (open‑ended responses).

When should I send surveys during the purchase journey?

Timing matters. Pre‑purchase surveys on entry or checkout pages uncover barriers; post‑purchase surveys find out about satisfaction, delivery, and product experience.

How many questions should I ask to get quality responses?

Keep it short—surveys of 3–7 questions get the best response rate. Segmenting by user type (new vs. repeat buyer) helps you ask only what's relevant.

What types of questions work best?

Use a mix: closed‑ended for quick data ("rate 1‑10"), and open‑ended for rich insights ("what stopped you from buying?"). Including an NPS question is a great trust and loyalty indicator.

Should I use pop‑ups or email for surveys?

Both are useful. Pop‑ups capture immediate context (e.g. cart abandonment), while email surveys are ideal post‑purchase or after support interactions.

How do I turn survey feedback into action?

Analyze ratings and common themes, then prioritize quick fixes (e.g. confusing checkout) first. Follow up with changes and ask again to measure improvement. Tools like SurveySparrow make it easy to close the feedback loop.

Survey & Feedback

70+ eCommerce Survey Questions To Level Up Your Business