What is a WhatsApp survey?

A WhatsApp survey is a questionnaire or feedback form that is distributed and completed via WhatsApp. It leverages WhatsApp’s high open rates and familiarity to collect responses quickly and efficiently from participants.

How do I create a WhatsApp survey?

To create a WhatsApp survey, log in to your survey platform (like SurveySparrow), enable the WhatsApp integration, build your survey using templates or a form builder, personalize the flow, and share the survey link directly via WhatsApp to your contact list.

What are the benefits of using WhatsApp for surveys?

WhatsApp surveys offer high open and response rates, real-time interactions, and a familiar, convenient channel for respondents. They are ideal for reaching a wide, diverse audience and collecting honest feedback quickly.

What types of questions work best in WhatsApp surveys?

Short, clear, and engaging questions work best. Use a mix of closed (multiple choice, rating scales) and open-ended questions. Avoid jargon, keep questions under 15 words, and start with easy questions to build momentum.

How can I improve response rates for my WhatsApp surveys?

To improve response rates, keep surveys short and mobile-friendly, personalize invitations, send at optimal times, provide clear instructions, and consider offering incentives. Testing and iterating your survey can also help boost completion rates.

Survey & Feedback

The Complete WhatsApp Survey Guide for 2025