What is a smiley face rating scale?

A smiley face rating scale is a visual feedback tool that uses emoji faces (from happy to sad) to measure satisfaction levels. This allows respondents to quickly express their feelings without the need for reading lengthy text options.

Why should I use smiley face surveys?

Smiley face scales are user-friendly, universally recognized, and quick to complete. They enhance response rates, especially among younger audiences and in settings where language barriers exist.

What types of smiley face rating scales are there?

There are three common types: 5-point scale, 4-point scale, and 3-point scale.

Where should I use smiley face rating scales?

Smiley face rating scales work well in busy locations (like stores or airports), email signatures for quick feedback, website or app pop-ups, surveys for younger users, and multilingual settings where emojis are easier to understand than text.

Survey & Feedback

Smiley Face Rating Scale: Everything You Need to Know