Leads are the elixir that businesses need to survive, and lead generation tools are the best way to get them.

With so many options and categories of tools available, it can be daunting tasks to choose one for you. If you are someone who is on the look for a lead generation tool, your search ends here. We have researched and collated a list of tools from which you select.

NOTE: There is no one type of lead generation tool. Yes, there are many, each with its own unique approach to capturing leads. Therefore, the following list has been categorized and listed accordingly.

Survey and Form Builders

Most of you might not know this, but online survey tools serve as the backbone for direct engagement with potential leads. This can be either understanding your customer’s needs or their experience at each touchpoint. Follow the link to read more about how surveys can help with generating leads.

Some of the best survey tools for lead generation are as follows.

#1. SurveySparrow

G2 Rating: 4.4 (5)

Starting Price: $19 per month

It’s no secret that this tool can turn boring surveys into engaging conversational ones. It’s this quality that makes SurveySparrow one of the top-rated lead-generation tools.

One of the main features a B2C or B2B lead generator should have is the ability to acquire detailed customer feedback. And just so as it happens, SurveySparrow does the same. The template you saw earlier would have been enough to prove the point.

Here’s a sneak peek into how SurveySparrow can engage your prospects.

Lead Generation Survey Template

Preview Template

It has now introduced a new AI feature that would further help you curate the survey questions and make them interactive and engaging.

Features that Help with Lead Generation:

Conversational interface for higher engagement
Customizable survey templates (1000+)
Automation features for survey distribution across various channels
Integration with CRM tools and other marketing tools for seamless lead management
Reputation management to keep track of customer opinions

Pros:

High completion rates due to engaging format
Versatile design options enhance brand presence
Easy integration with popular marketing and CRM platforms

Cons:

Advanced analytics features may require a higher subscription tier

#2. Zoho Forms

G2 Rating: 4.4 (5)

Starting Price: $8 per month

homepage of zoho forms — Source: Zoho Forms

Zoho Forms is more suitable for organizations that are running on Zoho Suite. It’s a decent lead generation tool and provides tools to create detailed surveys for your needs. The tool is very cheap as well.

Features that Help with Lead Generation:

Unlimited questions and responses on paid plans
Diverse question types for comprehensive data collection
Integration with Zoho CRM and other Zoho apps
Custom branding and advanced reporting tools

Pros:

Supports extensive surveys without limitations
Easy to use with a wide range of customization options
Integrates seamlessly into the Zoho ecosystem

Cons:

Poor customer support
Some advanced features are only available on higher-tier plans
Non-Zoho users might find some integrations less beneficial

#3. Typeform

G2 Rating: 4.5 (5)

Starting Price: $25 per month

homepage of the survey tool - typeform — Source: Typeform

Typeform is known for its intuitive UI. Just like SurveySparrow, It also houses a variety of survey templates and follows a conversational approach. It helps create engaging surveys, quizzes, and forms that capture leads’ attention.

If you are looking for a good lead generation tool for your business, Typeform would be a good choice.

Features that Help with Lead Generation:

Intuitive design with drag-and-drop builder
Customizable templates with a focus on aesthetics
Integration with digital marketing tools and platforms
Logic jumps and respondent path customization

Pros:

High user engagement due to attractive design
Flexible and customizable to suit various needs
Wide range of integration options

Cons:

Limited responses on the free plan
Some advanced features can be pricey for small businesses

Suggested Read: 10 Best Typeform Alternatives

Lead Capture and Management Tools

It’s quite obvious from the title itself. These tools are efficient in lead capturing and management. The following are some of the top tools that can help you with generating leads.

#4. Zapier

G2 Rating: 4.5 (5)

Starting Price: $19.99 per month

Homepage of the lead generation tool - Zapier — Source: Zapier

Interfaces Zapier Interfaces is famous, and it’s possible that you have seen messages like “providing 1500+ integration with Zapier”. Well, the tool does just that. It helps you build and automate anything by combining user interfaces, data tables, and logic with 6000+ apps. Such integration capability allows you to streamline the workflow and grow fast.

Features that Help with Lead Generation:

Automation of form creation and data capture
Integration with over 6,000 web apps for seamless data flow
Custom workflows to organize and follow up with leads automatically

Pros:

Vast integration possibilities streamline lead management processes
Automates repetitive tasks, saving time and reducing errors
Flexible and customizable to fit various business needs

Cons:

Very expensive
Can be complex to set up custom workflows for non-technical users

Suggested Read: Zapier integration with SurveySparrow

#5. HubSpot

G2 Rating: 4.4 (5)

Starting Price: $18 per month

homepage of hubspot CRM tool — Source: hubSpot

By providing a comprehensive set of tool marketing, HubSpot is undeniably one of the best lead generation tools. It offers an all-in-one platform for businesses that includes robust tools for lead capture and management. It’s CRM lets you optimize the relationships with prospects and customers.

Features that Help with Lead Generation:

Integrated form-building tools for lead capture
CRM system for organizing and tracking leads
Automated email marketing and lead nurturing workflows

Pros:

A complete set of tools supports various aspects of lead generation
Intuitive and user-friendly interface
Excellent customer support and community resources
Sales analytics is useful

Cons:

Some advanced features are available only on higher-tier plans
Can become costly as business needs grow and require more advanced features

Advertising and Promotion Tools

Most businesses follow performance marketing to generate Sales-Qualified Leads (SQL). Therefore, tools that support advertisement and promotion also fall under lead generation tools.

#6. Google Ads

G2 Rating: 4.3 (5)

Starting Price: Free

homepageof the advertising tool google ads — Source: Google Ads

This is a widely known and most-used platform for generating leads. It allows businesses to run text, image, and video-based advertising campaigns across Google’s vast network. The network includes search results, websites, and YouTube.

With Google being the place where more than 90% of the searches happen, Google Ads is another top-rated lead generation tool.

Features that Help with Lead Generation:

Targeted advertising based on keywords, demographics, and user behavior
The pay-per-click (PPC) model ensures you pay only for engagement
Detailed analytics to track and optimize campaign performance

Pros:

Extensive reach across the internet
Highly customizable targeting options
Robust tracking and optimization tools

Cons:

Can be complex to master all features and best practices
Competitive industries may face high costs per click

#7. Meta Ads

G2 Rating: 4.2 (5)

Starting Price: Free

homepage of the tool meta ads — Source: Meta

This is the same as Google Ads but for Meta apps. If you didn’t know, Meta apps include – Facebook, Instagram, WhatsApp, and Messenger. For example, It creates highly targeted ads using Facebook’s user data to drive traffic to web pages.

This is a good business lead generator for those who are focusing on account-based marketing (ABM).

Features that Help with Lead Generation:

Advanced targeting based on interests, behaviors, and demographics
Variety of ad formats for different engagement objectives
Integration with Meta’s analytics tools for performance tracking

Pros:

Access to one of the largest social media audiences
Detailed targeting options to reach specific user groups
Creative flexibility in ad formats

Cons:

Ad performance can vary widely depending on the industry and target audience
Privacy concerns and platform changes may affect targeting capabilities

#8. LinkedIn Sales Navigator

G2 Rating: 4.3 (5)

Starting Price: Available on Contact

homepage of the tool - linkedIns ales navigator — Source: LinkedIn

LinkedIn is one of the most prominent platforms for businesses. From hiring candidates to discussing corporate lifestyles and nurturing leads, it has it all. LinkedIn Sales Navigator is a tool on the platform that helps find and convert leads.

This B2B lead generation tool offers advanced search and filtering options to identify and engage with potential leads on LinkedIn. The business nature and higher quality of leads it offers make it one of the most powerful lead generation tools.

Features that Help with Lead Generation:

Advanced search features to find potential leads
Integration with LinkedIn’s messaging for direct engagement
Sales insights for a better understanding of prospects

Pros:

Access to the world’s largest professional network
Detailed search capabilities make it easier to find high-quality leads
Useful for building long-term relationships in the B2B sector

Cons:

Premium tool with a subscription cost
Requires time and effort to effectively build and nurture relationships

Chatbot Tools

Chatbots’ ability to engage with customers on websites and social platforms is widely known. With prompt and helpful responses, the customers feel valued, and this improves the chances of being converted. Therefore, it’s safe to consider them to be decent lead generation tools.

Let’s explore some Chatbots that can help with lead generation.

#9. Intercom

G2 Rating: 4.5 (5)

Starting Price: $39 per seat per month

Intercom is a chatbot solution that uses AI to provide enhanced customer support. The idea behind the tool is to lower expenditures, aid the support team, and satisfy customers. It analyzes the customer response, including the sentiment, and engages with personalized conversations. As a result, it engages with the customers, nurturing and converting them.

Features that Help with Lead Generation:

Customizable chatbots for various customer engagement scenarios
Targeted messaging based on visitor behavior
Integration with sales and marketing tools for seamless lead management

Pros:

Enhances visitor engagement with real-time conversations
Automates lead capture and qualification processes
Offers detailed insights and analytics on visitor interactions

Cons:

Can be expensive for small businesses
Requires setup and maintenance to ensure conversations are relevant and effective

#10. Manychat

G2 Rating: 4.6 (5)

Starting Price: $15 per month

homepage of the tool manychats — Source: manychats

Manychat is a chat marketing tool that helps businesses reach out to prospects through chat platforms. It facilitates engagement across more channels and captures lead information through interactive chats. Though it doesn’t come under free tools for lead generation, the first 1000 contacts through this tool are free of charge.

Features that Help with Lead Generation:

Easy-to-build chatbots for Messenger with no coding required
Features like broadcasts and sequences to nurture leads
Integration with major marketing platforms

Pros:

Direct access to a large audience on Facebook Messenger
Intuitive interface makes it easy to create engaging chatbots
Versatile tool for both lead capture and customer service

Cons:

Poor technical support
The documentation is not up to mark

Email and SMS Marketing Tools

Email and SMS marketing tools are among the best lead generation tools. Why? Because they enable direct and personalized communication with your audience. By using these tools, businesses can send targeted messages that resonate with the interests and needs of their potential customers.

Let’s explore some email and SMS marketing tools you can use for generating leads.

#11. Benchmark Email

G2 Rating: 4.3 (5)

Starting Price: $13 per month

homepage of the mail marketing tool - benchmark emails — Source: benchmark email

Benchmark Email is a simple email designer platform that helps you nurture and convert leads. It offers a variety of templates and tools to create engaging email campaigns for lead generation and nurturing.

Features that Help with Lead Generation:

Drag-and-drop editor for easy email creation
Automation tools for targeted campaigns
Detailed analytics for campaign optimization

Pros:

Intuitive interface suitable for beginners
Wide range of templates and customization options
Free plan available for small businesses

Cons:

Some advanced features are only available in paid plans
May lack some integrations with other marketing tools

#12. Mailchimp

G2 Rating: 4.4 (5)

Starting Price: $6 per month

Mailchimp is among the best lead generation tools for email marketing. You can set up automation that triggers emails based on customer behavior. Doing so ensures that the customers receive relevant information at the right time.

Apart from lead generation, it also helps you engage your most loyal customers.

Features that Help with Lead Generation:

Extensive template library for various campaign types
Audience segmentation and personalization features
Detailed reporting and analytics to track campaign performance

Pros:

Dashboard interface is easy to use
Wide array of features for email marketing and beyond
Message personalization through merge tags

Cons:

Hard to design custom emails
Expensive for small campaigns

#13. GetProspect Email Finder

G2 Rating: 4.0 (5)

Starting Price: $49 per month

one of the best lead generation tools - get prospects — Source: Get Prospects

This is a Google Chrome extension that allows you to quickly and efficiently collect contact information from web pages and use it to further communicate with your customers. GetProspect is suitable for sales teams, business developers, recruiters, and marketers who are interested in generating leads and expanding their customer base.

One of the key advantages of GetProspect Email Finder is its ease of use. Simply install the extension on your Google Chrome browser, and it will be available to you wherever you use the Internet.

If you visit a webpage where you need to find an email address, just click on the GetProspect Email Finder icon and it will automatically search for it, extract the email addresses and display them in a convenient format.

In addition, the GetProspect email finder Chrome extension offers several additional features that will help you increase the efficiency of your lead generation process. For example, you can save the collected email addresses to your accounts and export them in CSV or Excel formats for further use.

Pros:

Easy to install
Reduce time and effort for finding leads
Find prospects’ email easily

Cons:

Cluttered UI
Exporting data can be difficult

#14. TextMagic

G2 Rating: 4.3 (5)

Pricing: $4.90 per 100 texts

homepage of the tool - text magc — Source: text magic

TextMagic is a bulk SMS service that allows businesses to send text messages to customers worldwide. You can send out messages through SMS, email, and even voice. You can automate replies and streamline workflow with its robust integration capability. The tool allows direct communication and lead nurturing, making it a desirable business lead generator.

Features that Help with Lead Generation:

SMS campaigns to reach leads directly on their phones
Personalization options for targeted messaging
Integration with CRM and other business tools

Pros:

High open and read rates for SMS messages
Simple setup and user-friendly interface
Effective for time-sensitive and direct communications

Cons:

Poor customer support
Can’t add images or other similar files

#15. SimpleTexting

G2 Rating: 4.7 (5)

Starting Price: $39 per month

homepage of the tool - simpletexting — Source: simpletexting

This is yet another SMS marketing tool that helps businesses reach the chat apps of their customers. SimpleTexting allows you to connect with prospects through personalized text messages, enhancing lead generation efforts. It’s specifically designed for small businesses and is among the top lead generation tools for them.

Features that Help with Lead Generation:

Easy-to-use platform for creating and sending bulk SMS
Self-cleaning feature removes inactive phone numbers
Features like keywords and autoresponders to automate engagement
Integration with popular business tools for seamless workflows

Pros:

Direct and immediate communication with leads
Easy to use and set up
Great customer support

Cons:

Lack of CRM integration
Limitation in message characters

16. Wisepops

G2 rating: 4.4 (5)

Starting price: $49 per month

homepage of the lead generation tool - wisepops

Wisepops is one of the best tools to generate leads on ecommerce and B2B websites. The platform includes six channels to allow online businesses to try different ways to capture leads and sales. Thanks to advanced contextual targeting, it’s easy to make lead capture campaigns that are relevant to browsing experiences.

There are also powerful features like goal and revenue tracking and AI Wishlist to assess the impact of your campaigns on your business growth and revenue.

Features that help with lead generation:

Website popups of all types (welcome, discount, exit intent, full-screen, fly-outs, etc.) with email and phone number signup forms
Sticky bars and embedded forms for non-intrusive lead generation
Onsite notifications (a social media-inspired feed for websites) with signup forms and AI Wishlist
Page, audience, traffic source, geolocation, device, visit count, cart content, and more targeting features for personalization of lead capture campaigns
Deep analytics for lead generation campaigns (top-converting pages, campaigns, locations, and devices)
Integrations with all popular email and SMS marketing software

Pros:

Different channels to choose from for generating leads on websites
Easy to personalize lead capture campaigns thanks to targeting
Advanced lead generation features for Shopify stores

Cons:

No free plan
AI Wishlist is compatible with Shopify only

AI Sales Assistants

AI is taking the market by storm. Be it writing content, generating codes, or generating aesthetic videos. Some of the survey software (SurveySparrow) we discussed has implemented AI, and so have marketing tools. So, why would it be different for lead generation tools, right?

Here are two prominent lead generation tools that use AI to help you capture, nurture, and convert leads.

#17. Suede (Formerly FastOutreach.ai)

G2 Rating: Nil

Starting Price: Available on Request

Homepage of the tool - Suede — Source: Suede

This is a relatively new tool, but effective nonetheless. Suede.ai is an AI-powered platform that automates the process of sending cold emails. The tool is designed for lead nurturing and generation. Therefore, it is one of the top lead generation tools for businesses looking to expand their outreach efficiently.

Features that Help with Lead Generation:

AI-driven personalization for higher email engagement
Automated follow-up sequences to increase response rates
Easy integration with CRM systems for lead tracking

Pros:

Saves time on crafting and sending personalized emails
Enhances email campaign effectiveness with AI optimization

Cons:

New product, so it’s bound to have issues
AI personalization is effective but may need human oversight for the best results

#18. Regie.ai

G2 Rating: 4.4 (5)

Starting Price: Available on Request

homepage of tool - regie.ai — Source: regie

Regie.ai can be considered an AI lead generator. It uses Gen AI and Automation to make the prospecting process easier. The tool offers businesses a streamlined solution for nurturing leads toward conversion.

Features that Help with Lead Generation:

Automated content creation for emails and SMS
Personalization at scale to enhance engagement
Integration with popular sales and marketing platforms

Pros:

Reduces time spent on campaign creation
AI-generated content can be highly effective
Supports a multi-channel approach to lead nurturing

Cons:

Content may need review to ensure brand consistency
Need better personalization options

Other Lead Generation Tools You Can Consider

We have discussed survey software, email marketing tools, chatbots, and so on. While all these are great options for lead generation tools, there are some others you should know about. They are as follows.

#19. Thrive Leads

Starting Price: $299 per year

Thrive Leads is a lead generation plugin for your WordPress. It’s designed to grow your email list by creating optimized opt-in forms and targeted offers. The tool shows highly relevant and targeted offers to your visitors based on posts, tags, and more.

As a result, you can engage better with the customers and boost the conversion rate. Following are some key features that make it one of the best lead generation tools.

Features that Help with Lead Generation:

A variety of opt-in form types and triggers
Advanced targeting features for personalized offers
A/B testing tools to optimize conversion rates
Integration with popular email marketing services

Pros:

Deeply integrated with WordPress for ease of use
Comprehensive A/B testing for improved performance
Wide range of opt-in form types to suit any strategy

Cons:

Exclusive to WordPress, limiting its use to non-WP sites
Some features may require technical knowledge to be implemented effectively

#20. Carrd

Pricing: $19 per year

Surely, blogs are great for informing website visitors, but more often than not, it’s landing pages that bring in more leads. Carrd is tool that helps you craft conversion-optimized web pages. It specializes in creating simple, affordable, and responsive one-page websites. This tool is favored by individuals and small businesses for its ease of use and cost-effectiveness.

Features that Help with Lead Generation:

Straightforward design tools for building landing pages quickly
Responsive templates that work well on mobile and desktop
Option to integrate forms and widgets for lead capture

Pros:

Extremely user-friendly with a minimal learning curve
Affordable, with a generous free tier and low-cost premium options
Lightweight pages that load quickly, improving user experience

Cons:

Limited to one-page websites, which may not suit all businesses
Customization options might be limited compared to more complex website builders

#21. WPForms

Pricing: $49.50 per year

WPForms is a WordPress plugin that allows users to build engaging forms and surveys. As we have established, surveys are one of the greater ways to understand your leads and convert them. Its simple drag-and-drop interface makes it easier to create a survey. If your CMS is WordPress, then this is a worthy lead generation tool to consider.

Features that Help with Lead Generation:

Pre-built form templates for a variety of uses
Integration with email marketing services and payment processors
Conditional logic to customize forms based on user input

Pros:

Intuitive interface that’s easy for beginners
Versatile, supporting a wide range of form types

Cons:

Primarily for WordPress, not suitable for sites on other platforms
Some advanced features are absent

#22. Hotjar

Pricing: $32 per month

This is not part of conventional lead generating tools. Hotjar is mainly used to understand user behavior within a website or app. It uses session recording and heatmaps to track and understand how users are interacting with your site.

Features that Help with Lead Generation:

Heatmaps show where visitors click, move, and scroll on your site
Session recordings for observing user interactions
Surveys and feedback polls to gather direct input from users

Pros:

Offers unique insights into user behavior that can help optimize conversion rates
Easy to install and start collecting data
Combines both quantitative and qualitative data sources
Good support team

Cons:

Hotjar issues are harder to troubleshoot
Incomplete tracking may happen

#23. AeroLeads

Pricing: $19 per month

AeroLeads is a widely used tool for finding business emails and phone numbers. It has (in-built) 500 million business emails, 120 personal emails, and 20 million phone numbers. With the contact details at your disposal, you can do cold outreach to prospects, engaging and converting them.

For businesses looking for simple lead generation tools, AeroLeads would be a great pick.

Features that Help with Lead Generation:

Chrome extension to find contact details from LinkedIn, Crunchbase, and other platforms
Integration with CRMs to streamline the lead generation process
Ability to verify emails to improve the success rate of outreach campaigns

Pros:

Intuitive UI
Offers a way to quickly scale outreach efforts

Cons:

Lead contacts are sometimes inaccurate

Final thoughts

The lead generation tool that you choose for your business can make a lot of difference to your bottom line. While we have prepared an exhaustive list of 21 lead generation tools, you need to ensure that the ones you choose are perfect for your business’ unique needs.

You cannot choose tools just because they are popular or have been recommended by other business founders. The choice has to be made on what is best for you.

If you are looking for a lead generation tool, we couldn’t stop ourselves from recommending SurveySparrow, an online survey tool. Gathering responses or collecting feedback from your leads can be a great way to identify what you can do to make them your paying customers.

Using a tool like SurveySparrow can make that happen with ease. Get on a call with us to understand how we can be of help to your lead generation efforts.

Top 23 Lead Generation Tools in 2025 (Cheaper and Better)