Candidate Net Promoter Score (cNPS) is a metric used to gauge how likely a job candidate is to recommend your hiring process to others. It reflects the overall candidate experience during recruitment.

How is cNPS calculated?

cNPS is calculated by asking candidates: “How likely are you to recommend our hiring process to a friend or colleague?” Responses are rated on a 0–10 scale. You subtract the percentage of detractors (0–6 scores) from promoters (9–10 scores) to get your cNPS.

Why is cNPS important for recruitment teams?

A high cNPS indicates a smooth, respectful, and engaging candidate experience, which strengthens your employer brand and improves your chances of attracting top talent in the future.

When should I send a cNPS survey?

Send the cNPS survey shortly after the interview process ends — regardless of whether the candidate was hired — while their experience is still fresh.

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What is Candidate Net Promoter Score (cNPS)? Complete Guide & Calculator 2025