What is an omnibus survey?

An omnibus survey is a shared survey conducted by multiple organizations, each contributing a few questions. The costs are pooled, making it a cost-effective way to gather data on various topics.

How do omnibus surveys work?

Organizations submit their questions to a survey provider, who combines them into a single questionnaire. The survey is then distributed to a target audience, and the data is collected and analyzed.

What are the advantages of omnibus surveys?

They are cost-effective, provide rapid results, offer large sample sizes, and allow tracking of trends over time.

Are there any limitations?

Yes, the number of questions is limited, and there may be less control over the targeting of specific demographics.

Who can benefit from omnibus surveys?

Businesses, marketers, researchers, and policymakers seeking affordable and timely insights into consumer behavior and market trends.

Survey & Feedback

Omnibus Surveys: Conduct Budget-Friendly Quantitative Market Research