NPS (Net Promoter Score) is a customer loyalty metric that measures how likely customers are to recommend your brand to others.

Why do customers skip NPS surveys?

Common reasons include survey fatigue, poor timing, lack of incentives, or not understanding the value of their feedback.

How can I improve NPS survey response rates?

You can improve response rates by keeping surveys short, sending them at the right time, personalizing your messages, using mobile-friendly formats, and following up with thank-you notes or incentives.

What’s a good NPS response rate?

A good NPS survey response rate typically falls between 20% to 40%, depending on your industry and audience engagement.

NPS

How to Increase Your Net Promoter Score (NPS) Survey Response Rate