Let me pose a question to you: Why do some surveys excel at extracting meaningful and valuable data effortlessly? How do some companies know their audiences like the back of their hand? The answer lies in the questions they ask. Well, when it comes to questions, there are primarily two types: open-ended and close-ended questions.

And, this blog will look into the nuances of close ended question. We'll be dealing with...

Why the Right Questions Matter
The Meaning of Close Ended Questions
Types of Close Ended Questions with Sample Templates
15 Sample Questions
Best Practices to Follow
Advantages and Disadvantages
The Difference Between Open and Closed questions

Off we go!

Why The Right Questions Matter

Questions aren’t just conversation starters. If you think about it, they are the stepping stones to knowing someone or something inside out! And again, questions aren’t just words on a survey. They pave the way for businesses to tap into the minds of their customers.

However, crafting the right questions is crucial. They have tremendous power in shaping the entire survey experience.

Firstly, it dictates the quality of insights you gain. Strategically framed questions open the doors to nuanced and detailed responses. After all, it is primarily about the depth and the quality of the data collected. Right?
Second, you should not consider a survey a set of random questions. Thoughtfully crafted questions contribute to a positive user experience. Moreover, each question must be aligned with the objectives you aim to achieve.

While open-ended questions invite elaborate responses, close-ended questions are designed for concise answers. The key here is precision.

Hey, let’s admit it. The age-old survey pattern has lost its charm. A big chunk of us have the memory of a goldfish, and let’s not even talk about our attention span. Conversational surveys speak volumes in this scenario.

For instance SurveySparrow let you create engaging surveys with the perfect mix of open and close ended questions, effortlessly. Then you can share them on multiple platforms, and analyze and act upon the collected data with advanced analytics tools. Yes, all on one platform!

Here's a sample template you can try out. Feel free to customize it the way you want!

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Now, it comes to....

What are Close-Ended Questions?

Close-ended questions are a structured form of inquiry that limits respondents to specific answer choices. So, they present you with a set of predefined options. But why, though?

The intention is to streamline the response process. Clear and concise options make it easier for respondents to answer promptly and ensure uniformity in the collected data.

Now, would you not like to have a set of clear and concise responses to choose from when you have little time? Similarly, how easy would it be to get systematic and uniform responses while assessing a survey?

Close-ended questions bring a sense of order to the otherwise chaotic landscape of survey responses. They are equally valuable for survey creators as they are for respondents.

Types of Close-Ended Questions with Sample Templates

They come in various forms and types. Let’s talk about the most important ones among them.

1. Multiple Choice Questions

Multiple Choice Questions, or MCQs, are pretty straightforward. They are a commonly used format in surveys.

Now, imagine MCQs as a menu of choices to suit the survey objectives. Respondents are given a chance to select from a set of provided options. There is no need to generate responses from scratch!

For instance, take this question:

What is your preferred mode of transportation?

Car
Bus
Bicycle
Walking

How easy was that? You did not even have to think for more than a few seconds to respond. Why? Because you already have it partially answered for you. All you need to do is choose!

[shortcode name="blogTemplateCta" title="Multiple Choice Questionnaire Template" image="https://surveysparrow.com/wp-content/uploads/2021/06/multiple-choice-questionnaire-template.png" template-id="139237" template-link="https://sprw.io/stt-99d2c0bea5"]

2. Likert Scale Questions

It is all about being yay or nay! Likert scale questions are used to gauge the intensity of agreement and disagreement on a particular statement. Respondents are given a scale ranging from “strongly agree” to “strongly disagree.” This lets them express the strength of their sentiments.

Look at this Likert scale questionnaire template, for example:

[shortcode name="blogTemplateCta" title="Likert Scale Questionnaire Template" image="https://surveysparrow.com/wp-content/uploads/2021/05/likert-scale-questionnaire-template.png" template-id="133275" template-link="https://sprw.io/stt-50b8ea"]

Respondents can convey their satisfaction level but at a much more nuanced level. This allows for a more detailed understanding of their interests and preferences.

3. Rating Scale Questions

Rating scale questions are akin to giving a grade or score to a particular attribute or experience. It allows respondents to assign a value to express their perception, satisfaction, or preference regarding a specific aspect. This gives it a structure.

This is a rating scale template created with SurveySparrow:

[shortcode name="blogTemplateCta" title="Product NPS® Survey Template" image="https://site.surveysparrow.com/wp-content/uploads/2024/05/welcome-page-of-product-nps-survey.png" template-id="89038" template-link="https://templates.surveysparrow.com/s/Product-NPS/tt-3f149a"]

Respondents can assign a numerical rating that reflects their likelihood of recommending the product.

It captures the degree of positivity or negativity associated with the product. Thus, they are essential to quantifying impressions.

3. Checklists

Think of checklist-type questions as a way to get an idea about your preferences or opinions. Respondents can navigate the provided list and select the items that resonate with their experiences.

[shortcode name="blogTemplateCta" title="Home Renovation Checklist Template" image="https://surveysparrow.com/wp-content/uploads/2023/09/Home-Renovation-Checklist-Form.png" template-id="453827" template-link="https://templates.surveysparrow.com/s/Home-Renovation-Checklist-Form-Template/tt-wXVJikLTftiS4YffTBGfA1"]

These questions streamline gathering information about specific choices within a defined set. Here, respondents can mark the valuable features. This provides a concise and organized overview of their preferences. It is flexible yet structured.

4. Matrix Questions

They are like a small survey magic trick. These questions let you group similar questions in a table. You can share your thoughts on multiple related topics all in one go.

Instead of separate questions, you get one tidy table. Plus, it saves time! You can give your opinion on each aspect without feeling like you’re filling out a never-ending form.

[shortcode name="blogTemplateCta" title="Skill Matrix Questionnaire Template" image="https://surveysparrow.com/wp-content/uploads/2022/02/Competency-Matrix-Template.png" template-id="195386" template-link="https://templates.surveysparrow.com/s/Competency-Matrix-Template/tt-f71224"]

5. Rank In Order Questions

Here, you have to prioritize items in order of your preference. Unlike traditional questions, ranking in order invites respondents to do more than respond.

Instead of picking your favorites, you get to decide which one comes first, second, and so on.
It’ll look something like this:

rank-in-order-questions

Think of it like making a to-do list, but cooler. You give each item a number based on how important it is to you. It’s your chance to say, “This one’s the top priority, followed by these.”

Close Ended Questions: Examples

Now, why don't we look at a few questions that can be used in different scenarios? You can use them as per your needs or, perhaps add them to any of the customizable templates.

Examples of Close Ended Questions for Customer Service

These are perfect when you have a chatbot handling your customers before you intervene with a call, and right after the call.

Hi! What can I help you with today?
Can i help you find something?
When exactly did you start facing this problem?
I'm happy to hear that! is there anything else you'd like me to assist you with?
On a scale of 1 to 10, how satisfied are you with our customer service?

Examples of Close Ended Questions in Sales

Understanding what your client needs before diving deep into the nuances is extremely important.

Please rank the following products from the one that swept you off your feet to the one you can go without!
Could you share a contact that we can reach out to when we close the deal?
Did you enjoy our recent marketing campaign?
How was the product demo? Tell us how you feel...
Are you looking for other solutions?
What's your opinion on the recent (Product feature) we deployed?

Close Ended Questions Examples in Research

If there is one place where you need precise survey answers, it is in the case of quantitative research!

How often do you consume sugar?
What is your Zodiac sign?
Do you see yourself as an introvert, extrovert or ambivert?
On a scale of 1 to 10, how much junk food do you consume everyday?
How should you describe your sleep pattern?

Close Ended Questions: Best Practices

There are no strict rules as such. I'll keep this simple, just the the questions. these are a few of the tips i follow while creating a survey or questionnaire. If you find them useful, mix it up with your ways and let me know! This brings us to the first one...

Mix it up! Yes! Try adding a bit of everything and experiment what brings you responses. This is particularly regarding the types of survey questions.
Keep it short. We don't want abandoned surveys in their inboxes, do we?
Use simple language. Keep your respondents while drafting a questionnaire. As yourself -Would they understand technical terms? Would they be confused with this sentence structure?
Give equal importance to answers. Keep the options within a comfortable range. Keeping them in extremes will make the respondent skip it. Leaving a neutral option, or an "other" in the list is a must.
Use Conditional logic in your surveys. Not every question might be applicable for each of your respondents. It is important to personalize your surveys with skip and siplay logic.
Test it out once and then roll them out. Before you do, get a clear idea of the preferred channels.

So, you have a survey rolled out. Now what? Do you leave it at that after a quick glance? No! it is time to analyze and interpret.

Having a backup of an advanced tool is crucial here. SurveySparrow helps you create surveys, share them via multiple channels, collect data, visualize it on a dashboard and analyze it with advanced analytics tools! All in one platform!

Now say you feel a bit under motivated to sit and make a questionnaire. The AI survey will create it in seconds with the hit of a short prompt.

Why don't you take it for a free spin?

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Advantages of Close-Ended Questions

Easy Analysis: Closed-ended questions provide clear responses. They streamline the interpretation process for effective decision-making.
Time Efficiency: Respondents find closed-ended questions quick and easy to answer. Which quite literally results in higher survey completion rates and efficient data collection.
Quantifiable Data: The structured format gives you quantifiable data. You get to make numerical or categorical analyses for actionable insights.
Consistency Across Responses: The predefined options in closed-ended questions ensure consistent responses. There will be no more ambiguity in the survey results.
Streamlined Data Collection: The survey-taking process is efficient, allowing opinions to be expressed without requiring lengthy explanations.

Disadvantages of Closed-Ended Questions

Limited Depth: Closed-ended questions may lack the depth for comprehensive insights.
Potential Bias: Predefined options can introduce bias by not covering the full range of respondent perspectives.
Response Rigidity: Fixed choices may oversimplify opinions, not accounting for the diversity of experiences.
Limited Adaptability: Closed-ended questions may struggle to capture unforeseen responses. This limits exploration.
Design Challenges: Crafting practical closed-ended questions requires careful consideration to avoid misinterpretation.

Close-Ended vs Open-Ended Questions

Aspect	Close Ended (CE)	Open Ended (OE)
Format	Structured	Unstructured
Response Type	Limited Options	Free-Form
Analysis	Quantifiable	Qualitative

1. Format:

CE: Closed-ended questions have predefined response options. For example, “Which of the following products have you purchased recently? (Select all that apply: A, B, C, D).”
OE: Open-ended questions allow free-form, unrestricted responses. For instance, “Please share your thoughts on our product.”

2. Response Type:

CE: Respondents choose from predetermined options. Example: “On a scale of 1-5, how satisfied are you with our service? (1: Not Satisfied, 5: Very Satisfied).”
OE: They provide open, unrestrained responses. E.g., “What improvements would you suggest for our service?”

3. Analysis:

CE: Responses are numerical or categorical, enabling quantitative analysis. For example, analyzing the average satisfaction rating.
OE: They are descriptive, allowing for qualitative interpretation. An example would be reading through detailed customer feedback to understand sentiments.

Wrap Up!

So, in a nutshell, if you want quick and precise insights without the fuss, stick with close-ended questions. They get the job done—quick and precise.

So, close-ended questions are your trusty ally when you’re after straightforward insights without diving into the complexities. Ready to make your surveys work smarter, not harder?

Try SurveySparrow for free today!

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Close Ended Questions: Meaning, Types, and Examples